Workshops & Live Events
Intensive, hands-on workshops led by Cecil Jones and CJM advisory specialists. Each workshop includes pre-work diagnostics, practical exercises, deliverables you take back to your business, and follow-up coaching to ensure implementation.
Workshops Are Scheduled on Demand
Revenue Systems Institute workshops are currently delivered as private engagements for leadership teams — on-site or virtual, scheduled around your calendar. Public workshop dates will be announced here as they are scheduled. In the meantime, every workshop below is available for your team.
Workshop Catalog
Nine Workshops for Every Revenue Discipline
Executive Leadership Workshop
Build the leadership systems that scale your business beyond you.
A one-day intensive for CEOs, presidents, and business owners. This workshop addresses the constraint that limits most growing organizations: the leadership capacity of the executive team. Participants leave with a strategic planning framework, an organizational design blueprint, and a personal leadership operating system.
Who Should Attend
Revenue Growth Workshop
Find your biggest revenue constraint — and build the system to break through it.
A hands-on workshop for leadership teams. In one day, we map your complete revenue system, identify the single biggest constraint, and build the implementation plan to resolve it. This is not a lecture — it's a working session that produces a concrete revenue growth plan.
Who Should Attend
Sales Team Bootcamp
Turn your sales team from a collection of individuals into a systematic revenue engine.
A two-day intensive for sales teams. Day 1 covers the sales system: process, pipeline, technology, and metrics. Day 2 covers the sales craft: discovery, objection handling, proposal, and close. Teams leave with a shared sales playbook and individual development plans.
Who Should Attend
Marketing Systems Workshop
Build marketing that runs as a system — not a series of campaigns.
A one-day workshop for marketing leaders and business owners. Design your marketing system architecture: positioning, channel strategy, content operations, and measurement. Leave with a marketing system blueprint and 90-day implementation plan.
Who Should Attend
AI Readiness Workshop
Assess, prioritize, and plan your AI deployment — before you spend a dollar on tools.
A half-day workshop for leadership teams evaluating AI deployment. Complete the 8-dimension AI readiness assessment, identify the highest-ROI AI opportunities, and build a responsible deployment roadmap. No vendor pitches. No hype. Just practical implementation planning.
Who Should Attend
CRM Adoption Workshop
Fix the CRM that nobody uses — or select the one your team will actually adopt.
A one-day workshop for teams struggling with CRM adoption or preparing to select a new CRM. We diagnose why CRM implementations fail, design the solution (process first, then technology), and build the adoption program that makes CRM use habitual.
Who Should Attend
Customer Retention Workshop
Calculate what churn is costing you — and build the system to stop it.
A one-day workshop for leadership teams. Calculate your true churn cost, identify where and why customers leave, design retention interventions, and build the measurement system to track retention improvement over time.
Who Should Attend
Referral Growth Workshop
Build a systematic referral engine — not an afterthought.
A half-day workshop on designing and implementing systematic referral generation. Most businesses hope for referrals. This workshop teaches you how to engineer them — trigger identification, ask design, incentive architecture, and measurement.
Who Should Attend
Operations Excellence Workshop
Design operations that scale without breaking — process, technology, metrics, and continuous improvement.
A one-day workshop for operations leaders. Map your core processes, identify operational constraints, design the technology architecture, build operational dashboards, and create the continuous improvement system.
Who Should Attend
Ready to Train Your Leadership Team?
Every workshop begins with a free 15-minute Strategy Call to determine which session — or sequence of sessions — will produce the greatest impact for your team.