Customer Retention Workshop
Calculate what churn is costing you — and build the system to stop it.
A one-day workshop for leadership teams. Calculate your true churn cost, identify where and why customers leave, design retention interventions, and build the measurement system to track retention improvement over time.
Who Should Attend
What You'll Achieve
Workshop Agenda
Retention Economics
Calculate your churn rate, churn cost, and the dollar value of retention improvement.
Churn Root Cause Analysis
Why are customers leaving? Data analysis, customer interviews, and pattern identification.
Retention System Design
Onboarding, engagement, health scoring, and win-back programs.
Expansion & Advocacy
Growing customers after retention — upsell, cross-sell, referral, and advocacy systems.
Implementation & Measurement
Build your 90-day retention improvement plan with metrics and accountability.
What You Take Home
About the Instructor
Led by Cecil Jones. Maximum 20 participants. Attendees should bring 12 months of customer data.
Ready to Bring This Workshop to Your Team?
Every workshop begins with a free 15-minute Strategy Call to confirm fit and schedule.