Customer Retention Calculator
Most businesses obsess over acquiring new customers while ignoring the ones they already have. A 5% retention improvement can increase profits by 25–95%. This calculator shows you exactly what improving retention is worth — in dollars.
Your Retention Numbers
Total active/repeat customer base
% of customers lost per year
Annual revenue from an average customer
Revenue minus direct costs
Annual Churn Cost (Revenue)
$100,000
40 customers lost/year
Gross Margin Lost
$45,000
5% Retention Improvement Saves
$11,250
per year — just from reducing churn by 5 percentage points
Now Let's Find Where Your Customers Are Slipping Away.
The Strategy Session calculates your actual retention metrics — with your real data — and identifies the specific leak points. Knowing the dollar figure is step one. Fixing the leaks is step two.
Book Your Complimentary Strategy CallSave Your Results
We'll email the full retention analysis with your personalized improvement estimate.