Customer Retention Calculator
Most businesses obsess over acquiring new customers while ignoring the ones they already have. A 5% retention improvement can increase profits by 25–95%. This calculator shows you exactly what improving retention is worth — in dollars.
Your Retention Numbers
Total active/repeat customer base
% of customers lost per year
Annual revenue from an average customer
Revenue minus direct costs
Annual Churn Cost (Revenue)
$100,000
40 customers lost/year
Gross Margin Lost
$45,000
5% Retention Improvement Saves
$11,250
per year — just from reducing churn by 5 percentage points
Now Let's Find Where Your Customers Are Slipping Away.
The Strategy Session calculates your actual retention metrics — with your real data — and identifies the specific leak points. Knowing the dollar figure is step one. Fixing the leaks is step two.
Request My Revenue Opportunity Review™Save Your Results
We'll email the full retention analysis with your personalized improvement estimate.