Lead Value Calculator
If you don't know what a lead is worth, you can't know what to spend to get one. Plug in your numbers and we'll calculate your true Customer Lifetime Value — and what each lead is actually worth.
Your Unit Economics
Revenue per completed job/service call
How many times does a customer hire you annually?
Average years a customer stays with you
Revenue minus direct costs (labor, materials, etc.)
Conversion Funnel
% of leads that become estimates/quotes
% of estimates that become paying jobs
Customer Lifetime Value (LTV)
$3,347
Lifetime revenue: $7,438 × 45% margin
A Lead Is Worth
$460
13.8% of leads become jobs
Target Cost Per Lead
≤ $152
Based on 3:1 LTV:CAC ratio — you can profitably spend up to $152 to acquire a lead.
Sensitivity Analysis
Now You Know the Number. Let's Make It Real.
The Strategy Session calculates your actual LTV with your real data — not sliders — and builds your growth plan around it. No more guessing what a customer is worth.
Book Your Strategy SessionSave Your Results
We'll email you the full Lead Value breakdown with sensitivity scenarios for reference.