Cecil Jones Is Marketing
Professional Certification

Certified Customer Retention Specialist

Build the systems that keep customers longer, grow them larger, and turn them into advocates.

The Certified Customer Retention Specialist (CCRS) designation validates expertise in customer retention, expansion, and advocacy system design. Retention is the highest-ROI growth lever — this certification proves you know how to pull it.

Begin Your Certification Journey

Certification Requirements

Complete the Customer Success Systems school (all 4 courses)
Complete the Revenue Systems Accelerator Module 6 (Customer Retention Systems)
Implement a retention improvement initiative with measured results
Pass the CCRS examination

Required Coursework

Customer Retention Fundamentals
Onboarding & Customer Engagement
Expansion & Referral Systems
Customer Health Scoring & Predictive Retention

Competency Domains

Retention Measurement

Churn rate calculationChurn cost quantificationRetention cohort analysisLTV impact modeling

Retention System Design

Onboarding optimizationEngagement cadence designCustomer health scoringWin-back program design

Expansion & Advocacy

Expansion revenue strategiesReferral system architectureAdvocacy program designCommunity building

Assessment

The CCRS examination evaluates retention system design capability through a retention audit submission, an intervention design proposal, and scenario-based assessment.

Practical Implementation

Candidates must document a retention improvement initiative with before-and-after churn rate, revenue impact, and process documentation.

Your Credential

Graduates receive the CCRS designation and digital badge, validating customer retention system expertise.

Verifiable digital badge for the CCRS designation.

Renewal

Annual renewal requires 15 hours of continuing education in customer success and retention.

Ready to Earn Your Certification?

Every certification journey begins with a free 15-minute Strategy Call to determine your best path forward.

Book Your Complimentary Strategy CallExplore the Institute