Your Most Profitable Customers Already Paid You Once. Here's How to Get Them Back.
Past customers who stopped buying are the cheapest, fastest revenue you'll ever generate. This diagnostic calculates what's sitting dormant in your CRM — and exactly how to reactivate it.
The Problem
Most home service businesses have hundreds or thousands of past customers in their CRM — and no systematic process for bringing them back. They spend thousands on new customer acquisition while the customers who already know and trust them sit untouched. Reactivating a past customer costs a fraction of acquiring a new one and converts at 3–5x the rate.
You Might Recognize These:
- ▸ You've never pulled a list of customers who haven't transacted in 12+ months.
- ▸ Your CRM is full of names you haven't contacted in years.
- ▸ You spend 90%+ of marketing budget on new leads and 0% on past customers.
- ▸ You don't track churn — customers just disappear.
The CJM Approach
CJM segments your dormant customers by relationship type, time since last purchase, and reason for lapse. Each segment gets a tailored campaign: lapsed maintenance agreements get personal outreach from the owner. One-time service customers get seasonal check-ins referencing their specific job. Estimate-only customers get project-specific follow-ups. The system runs continuously, not as a one-time project.
What You'll Receive
Your dormant revenue estimate — how many past customers are in your CRM and what reactivating just 10% of them is worth — plus a segmentation framework.
Get Your Customer Reactivation Worksheet
Fill out the form and we'll prepare the Customer Reactivation Worksheet personalized to your business.
Your information is never shared. No sales calls unless you book one. No SMS. We'll send your resource and relevant follow-up by email only.